Top Performers Are Hiding
in Your Herd Average.
We Can Find Them.
Two cows. Same milk production. But one costs $746 more per year to feed.
On paper, they look identical. Same tank contribution, same days in milk. But under the surface, one is converting feed far more efficiently than the other.
Without measuring individual feed intake and efficiency, there’s no way to see that difference. And if you can’t see it, you can’t select for it.
Top vs. bottom quartile gap at $18.50/cwt
Between cows in the same pen on the same ration
No $100K feed system needed
Feed Is 60–70% of Your Operating Cost.
It's Also What You Measure the Least.
You know your bulk-tank average. You know your TMR cost. But you don't know which cow in your herd is converting 1.86 pounds of milk per pound of feed — and which one sitting next to her is giving you 1.33 on the exact same ration.
Herd Average
You know how your whole herd performs as a group. The problem is, averages hide your most and least profitable animals in the pen.
Cow-Level Performance
Right now you’re making breeding, replacement and feeding decisions without individual-cow efficiency numbers. This could be cutting into your margins. Inefficient, nonprofitable animals could be staying. Efficient, top performers might not be being bred forward.
The efficiency signal can vary up to 3× between cows in the same pen eating the same ration. If you're not measuring it, you can't see which animals are converting efficiently and which are costing you more than they return.
On a 1,000-cow dairy, that's the estimated annual value gap between your top and bottom quartile. Breeding the wrong cows forward. Drying off cows that should be donors.
You Can't Manage What You Don't Measure.
Every day you're making keep / cull / breed decisions based on milk alone — and milk alone misses the most profitable cows in your herd about half the time.
Every Animal Scored. Your Herd Ranked Top to Bottom.
Each QuickFlux measurement produces an MEI score for that animal. Every animal is ranked against the rest of its group, so you can see who is converting feed efficiently and who is not.
| Rank | Cow ID | Milk (kg/day) | CO₂ (g/day) | MEI Score |
|---|---|---|---|---|
| 1 | #4412 | 33.9 | 11,820 | 1.24 |
| 2 | #4103 | 31.5 | 11,240 | 1.19 |
| 3 | #4288 | 36.0 | 13,560 | 1.08 |
| 4 | #4471 | 34.7 | 13,910 | 1.01 |
| 5 | #4156 | 29.8 | 12,670 | 0.93 |
Think of it this way
Every Cow is like a vehicle
Some get great gas mileage. Some are gas guzzlers. They might haul the same load - but one costs you a lot more to run.
MEI is the miles-per-gallon score for your cows.
What she eats everyday
Feed Going In
We measure how much feed she eats at the milking robot or feed bunk.
No scales. No extra labor. No change to your routine.
What she produces everyday
Milk Coming Out
We pull her milk volume and production stats - and finish the equation.
A direct number of feed cost compared to milk volume to determine individual animal profitability.
The Value We Bring
MEI tells you which cows turn the most feed into the most milk - so you keep the efficient ones and replace the ones eating your profit.
QUICKFLUX
Rapid Phenotyping System
QuickFlux scores individual animals on metabolic efficiency in 3 to 5 minutes, in the handling facilities you already have. The Metabolic Efficiency Index (MEI) ranks your herd top to bottom on efficiency, giving you measured data behind profitability and every breeding, culling, and replacement decision.
No intake trial. No permanent installation. Simple on-site measurement.
3–5
Minutes per measurement
Secure the collector over her muzzle in the headlock, chute, or stall you already use. Her RFID tag is scanned automatically.
QuickFlux samples her breath and the surrounding air for 3 minutes. An indicator light tells you when she is done.
Data uploads to C-Lock on its own. You get an MEI score and ranking for every animal in the herd.
The Core Insight
Same Milk. Different Engine.
Two cows in the same herd, eating the same ration, producing nearly identical milk. One is a donor candidate. The other is a replacement candidate. Without MEI, they look the same.
Two Cows. Same Pen. Same Ration
Feed at $316.67/ton DM. Both cows eating the same ration, same pen. The only difference is how efficiently they convert.
| Metric | Efficient Cow | Inefficient Cow |
|---|---|---|
| ECM (lbs/day) | 74.8 | 76.9 |
| Feed (DMI lbs/day) | 40.2 | 57.7 |
| Feed Conversion Ratio | 1.86 lbs milk / lb feed | 1.33 lbs milk / lb feed |
| CH₄ Intensity (g/kg ECM) | 6.9 | 10.0 |
| MEI Rank | Top 8% | Top 58% |
| Annual Feed Cost Difference | $1,016/year — 17.5 lbs/day more feed · $2.78/day to the manure pit | |
