Dairy Producers See What Feed Becomes.™

Top Performers Are Hiding
in Your Herd Average.
We Can Find Them.

Two cows. Same milk production. But one costs $869 more per year to feed.

On paper, they look identical. Same tank contribution, same days in milk. But under the surface, one is converting feed far more efficiently than the other.

Without measuring individual feed intake and efficiency, there’s no way to see that difference. And if you can’t see it, you can’t select for it.

Per cow / per year
Top vs. bottom quartile gap at $18.50/cwt
Efficiency signal gap
Between cows in the same pen on the same ration
Validated accuracy
No $100K feed system needed
The Problem

Feed Is 60–70% of Your Operating Cost.
It's Also What You Measure the Least.

You know your bulk-tank average. You know your TMR cost. But you don't know which cow in your herd is converting 1.86 pounds of milk per pound of feed — and which one sitting next to her is giving you 1.33 on the exact same ration.

What you know today

Herd Average

You know how your whole herd performs as a group. The problem is, averages hide your most and least profitable animals in the pen.

What you're missing

Cow-Level Performance

Right now you’re making breeding, replacement and feeding decisions without individual-cow efficiency numbers. This could be cutting into your margins. Inefficient, nonprofitable animals could be staying. Efficient, top performers might not be being bred forward.

The Variation hiding in your herd
3x

The efficiency signal can vary up to 3× between cows in the same pen eating the same ration. If you're not measuring it, you can't see which animals are converting efficiently and which are costing you more than they return.

Annual Cost of Not Knowing
$468K

On a 1,000-cow dairy, that's the estimated annual value gap between your top and bottom quartile. Breeding the wrong cows forward. Drying off cows that should be donors.

You Can't Manage What You Don't Measure.

Every day you're making keep / cull / breed decisions based on milk alone — and milk alone misses the most profitable cows in your herd about half the time.

Our Solution

Metabolic Efficiency Index (MEI)

The Metabolic Efficiency Index (MEI) ranks every cow in your herd by how efficiently she turns feed into profit. No more guessing which cows belong in your tank or which ones are making you the most money. We'll tell you.

Think of it this way

Every Cow is like a vehicle

Some get great gas mileage. Some are gas guzzlers. They might haul the same load - but one costs you a lot more to run.

MEI is the miles-per-gallon score for your cows.

What she eats everyday

Feed Going In

We measure how much feed she eats at the milking robot or feed bunk.

No scales. No extra labor. No change to your routine.

What she produces everyday

Milk Coming Out

We pull her milk volume and production stats - and finish the equation.

Components priced. Volume verified. Every cow, every day.

The Value We Bring

MEI tells you which cows turn the most feed into the most milk - so you keep the efficient ones and replace the ones eating your profit.

The Core Insight

Same Milk. Different Engine.

Two cows in the same herd, eating the same ration, producing nearly identical milk. One is a donor candidate. The other is a replacement candidate. Without MEI, they look the same.

Two Cows. Same Pen. Same Ration

74-cow Holstein study
Efficient Cow - Top 8%
ID #122
Donor candidate · 5-day IOFC > $0
ECM · lbs/day
74.8
DMI · lbs/day
40.2
FCR · milk/feed
1.86
CH₄ · g/kg ECM
6.9
Inefficient Cow · Top 58%
ID #550

$2.78/day to the manure pit

ECM · lbs/day
76.9
DMI · lbs/day
57.7
FCR · milk/feed
1.33
CH₄ · g/kg ECM
10.0

Feed at $316.67/ton DM. Both cows eating the same ration, same pen. The only difference is how efficiently they convert.

MetricEfficient CowInefficient Cow
ECM (lbs/day)74.876.9
Feed (DMI lbs/day)40.257.7
Feed Conversion Ratio1.86 lbs milk / lb feed1.33 lbs milk / lb feed
CH₄ Intensity (g/kg ECM)6.910.0
MEI RankTop 8%Top 58%
Annual Feed Cost Difference$1,016/year — 17.5 lbs/day more feed · $2.78/day to the manure pit
Next Steps

See What Feed Becomes.

Schedule a call with one of our dairy specialists to explore the hardware that powers individual-animal measurement on your dairy.

Explore GreenFeed

The research-grade continuous measurement system. Learn how GreenFeed unlocks the profit hiding in your herd.

Explore GreenFeed

Talk to C-Lock

Talk to one of our dairy specialists about what a measurement deployment would look like on your operation.

Contact Sales

See What Feed Becomes.™